It will always be like that...not even ESPN could change it. It's just the way it is. That's why hockey arena's are built to only hold around 20,000 people or less. Football stadiums and baseball parks...whole different story.
I disagree. Basketball arenas are similar and sometimes even shared. And as I said, the NHL was challenging for the 2nd most talked about sport in America in the late 90's. It took some special people to make sure it never reached its potential.